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5 Top Video Marketing Tips You Cannot Afford To Ignore

Are you deploying online video for marketing purposes? If not, then you should know that visual clips trump all other forms of online communication. Let us explore 5 top tips that you need to follow in order to succeed in this ever-growing online marketing segment.

1 - Visuals and Animated Clips Are Simply More Effective

If you have heard that the use of video clips for SEO and promotional purposes is the latest trend, than you have heard correctly! Streaming and general animated content is the most effective marketing strategy when it comes to reaching your potential customers and creating an unforgettable impression.

A question might arise as to how a video marketing strategy can really increase organisational visibility and draw in more customers. If you are already in business, you most likely have the initial tools right at your fingertips.

2 - Video Is Far More Effective Than Pictures

We have all heard the expression, "a picture speaks a thousand words". So why use a photograph when we can now use video? Creating an online video clip for advertising purposes will always be a more dramatic marketing strategy when compared to articles and pictures.

The likelihood is that your video will leave a memorable image in your potential customer's mind. At the same time it also sets yourself apart from your competition. Research has shown that short clips that are created for marketing purposes are more likely to be retained in one's memory. In addition, they are remembered far longer than descriptive writing or audio segments.

3 - They Convey More Information Than Articles

As opposed to merely reading about the benefits of your products or services, your visuals will be able to dramatically communicate this information. Customers will also be able to hear the enthusiasm in your commentary. To make this point, you probably have heard the following expression associated with this particular advertisement even though it was ten years ago.

This refers to the phrase "set it and forget it". It was used in a marketing clip created a good few years ago, but still relevant in modern-day marketing. The commentator continuously repeated the expression at various points during the presentation. This is an excellent example of how effective video marketing can be.

4 - Video Engages Your Site Visitors

As indicated, if you are already in business, no doubt you have an email contact list. Therefore, one of your daily functions revolves around emailing various individuals. With regards to your customers, you are most likely providing them with information pertaining to special deals, new products or services. What this means is that you now have the ability to send video emails as opposed to written ones.

Traditional platforms such as Outlook Express do not have the ability to fully accommodate online video. However, there are other relatively new business and advertising platforms that can and offers a phenomenal capability to interact with your customers and prospects.

5 - It Can Directly Increase Your Sales

Using active online imagery as part of your overall marketing strategy dramatically enhances the possibility of increased sales and your general success. Your product brand and promotional communication is far more likely to remain in your potential customer's mind's eye through clips or video streaming.

In addition, using visual imagery on your website and sending out video emails will prove to be the most direct and cost efficient method to reach your market when compared to other marketing strategies.

Video marketing as a promotional platform is rapidly gaining momentum in the business arena and you now have the opportunity to implement your very own effective online campaign.



Article Source: http://EzineArticles.com/10016093

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Video Trends in 2018

As marketers find more innovative ways to attract audiences, video continues to be a meaningful part of the strategic conversation. Building relationship with your customers and stakeholders, narrating your brand story or highlighting your USP in a crowded market place - videos can do wonders for your enterprise!

Did you know over 50% of marketing professionals worldwide name video as the type of content with the best ROI? And this number is increasing thanks to the effectiveness of videos and its ability to grab eyeballs.

With increasing internet bandwidths, affordable video technologies at hand and secure distribution platforms, 2018 promises to be a fun-filled year for videos!

Let's look at some Video Trends that's sure to catch up in the coming months:

The age of Live Videos

Live videos are here to stay thanks to better internet connectivity, increased mobile phone penetration and easy to use tools and apps. Live videos can help enterprises reach up close and personal with their target audience. Live videos can make an event truly global without additional distribution costs. Live videos can also help you monetize. Statistics show about 45% of live video audiences are ready to pay for live, exclusive, on-demand videos if it suitably interests them.

Stream, Host, Analyse and Stream more

It's not so much about picking the cheapest or the most popular live video streaming platform, but the one that possesses the most attributes that will benefit your business. The most effective and convenient platforms will be all-inclusive, allowing you to broadcast, host, embed, monetize, search and analyse video content, while granting you total control over your content. With video streaming apps and online platforms competing to grab your attention - you are in for an exciting time ahead!

Virtual reality may soon become the reality

Virtual Reality is still an unexplored territory. It's more fun than business! With an affordable headset that provides you a 360-degree access into a virtual 3d world - the year ahead promises to be exciting for marketers brave enough to use these technologies to build immersive and interactive customer interfaces. We pin our hope on great marketing strategies in 2018 designed around VR.

Holograms for Marketing? Yes, it's happening

We were fascinated by holograms when the technology came into usage. Artists readily picked it up as an alternative medium to the canvas. But it's yet to be fully utilized as an effective communication medium particularly due to the daunting technology at play here. Holographic videos however provide immense scope for multi-location tele-presence through realistic 3D images of speakers and products. Will 2018 provide us communication strategies woven around holographic images and videos? Let's keep our fingers crossed!

Video mapping is changing the customer experience

A great tool for experiential marketing - the craze for video mapping promises an upward trend in the coming years. The technology is affordable and provides scope for enterprises to reach a larger target audience quite inexpensively. Using available flat surfaces like buildings or monuments, 3D projections can get the right message across quite impressively. It's larger than life projections make sure people don't miss out on your messaging.

Next level of personalization with videos

A great way to break open the inboxes and make a real impact is to customize videos for your target audience. With Facebook leading the way, personalized videos are something your audience might expect you to deliver as well. From recorded messages for your customers to explainer videos with specific services and even simpler 'birthday wishes' - make sure your communication strategies are not aimed at a faceless crowd! Thanks to machine learning, personalization and embedded searching are quite staple for your videos now.

Users / customer are becoming content publishers

The onus of creating videos is quickly shifting from producers to users. Videos are easier than ever to create thanks to rapidly progressing mobile technologies. Hence brands are turning to their audiences to share their products and services instead of crafting their own communication. With attention-spans dropping drastically user-generated content is a great way to keep audiences involved in marketing campaigns. The focus is on building experiences and connections. From passive receiver of your messages, make your audience the active creators of value for your brand.

Video is on its way to ruling digital marketing

More consumers and clients are interacting with videos today than ever before. Video marketing is a powerful strategy to promote, brand and grow your business online.Videos are helpful in building engagement, impacting results like click-throughs, shares, lead generation, and sales. 55% of online traffic watch videos every day.


That's a substantial number and a great opportunity for marketing strategists to use video as the primary medium of communication. Staying on top of video trends help break the clutter. It provides a bigger picture of ideas, resources and technologies available to tell your stories in the coming year. So, are you ready for 2018 yet?

Check out our services @ http://www.yorkecommunications.com/

Article Source: https://EzineArticles.com/expert/Amanda_Todd/2452413


Article Source: http://EzineArticles.com/9949324