Social Media Marketing Tips - Following the 80%-20% Rule

There are endless ways you can reach your audience, there is no secret formula as such. Applying the 80-20 rule should always be an integral part of your social media marketing strategy. In short it means 80% of your content should be engagement oriented which gives something valuable to read to your viewers and engage them in conversations or participation and only 20% should be dedicated for your business promotion.

It is necessary to establish the fact that people come to social media platforms for social interactions and not to read your sales pitch! Social media marketing is more inclined to building relationships, trust and authority online rather than annoying your audience with repeated sales pitch.

80% Content - informative & interactive: This part of the marketing strategy mainly aims at sharing good content related to your business. Simply put, look over for the content that interests your audience and share the same across various social networking platforms. Think about re-tweets, re-sharing posts, links to reviews, inspirational quotes, greetings, polls, trivia & contests and other such engagement oriented ideas. If confused how to come up with such posts, do as listed below:


Follow top influencers in your industry, watch their posts, tweets and design your own or probably re-share them as a good piece of information.
Share your own interesting facts, content amongst your own page followers and get them engaging.
Make your content reach out to your influencers and try to connect them.
Organize trivia, competition and award the winners which compels the audience to engage in the activity and gain confidence in your brand.20% self promotion: While working on this section, include information which "benefits" your audience by providing discounts, special offers with a call to action button leading to your website which will enable them to learn more about your services/products. Publish your products/services advantages, reviews, testimonials, specifications and all other information you need to keep your reputation.



The bottom line: If a brand focuses too much on its sales and irritates the audience on social network with non stop sales pitch is sure to drive away visitors and referrals. Audience will simply jump in and out of your social media page without even landing on your website (traffic to your website is the sole motive of any marketing strategy). Give your audience what they want to read at regular intervals and you shall see a spike in your brand's followers and authority and maintain a consistent social media presence.


Article Source: http://EzineArticles.com/9943393

My Beginner's Guide to E-Product Development

Introduction
The internet is an elephant, so to speak. So how do you eat an elephant? One would say one piece at a time. Every internet guru has his own views about how to succeed in the internet or online, but like any other thing in life, there is no one perfect way, or one size fits all. Some say content is king. Some say begin with a list. Some say begin with 100% automation. Content, list, and automation all matter, but what about the person that is just beginning and doesn't know his left from his right? I believe a beginner should start with a product to prove his credibility and from there move on to building a list while at the same time gradually working towards automating his website to work on autopilot.

A Caveat about Starting With a Product
Having said that it's better to start with a product, I believe it's appropriate to throw in this qualification by saying that at the highest levels, you can actually sell a product you have not yet developed to your list or followers, but as a beginner, you may not be able to employ that strategy. At its most basic, it involves telling your followers that you have a product that is coming out in say 90 days or 180 days time and any one among them that buys in advance would get it at 30 or 20 percent discount. Some may decide to buy and you can then use the cash to develop the product. This strategy is for already well known "brands" like Peter Diamandis, Brendon Burchard, Tim Ferriss and Tony Robbins to mention just four.

How to Develop Your First Product
This presentation focuses on how you can develop your first product. The truth is, in internet business, you don't have to wait until you have a perfect product. Just begin and continue improving along the way. If you compare cars or any product for that matter made in the 1970s, 1980s and 1990s and 2000s, you notice that they keep getting better in terms of design, sleekness, and performance, to mention just three aspects. That should be your aim. Start, and keep improving day in and day out.

In this presentation, the focus is entirely on electronic products (eProducts), not the selling of physical products online, which is referred to as e-commerce. I'm assuming that you're already an expert operating in six dimensions as an author, trainer, speaker, coach, consultant, seminar leader and now gunning for the seventh dimension, information marketing. If you don't consider yourself an expert, don't worry too much, we'll come back to that and the scales will fall off from your eyes. Even if you're not operating in any of the dimensions yet, say you're just an employee, don't worry, this presentation will open your eyes to the possibilities ahead. The author of the book Instant Income, Janet Switzer, listed over 52 eProducts one can develop in her Maverick Program but we'll limit ourselves to just the simplest products as this is a beginner's program.

Understanding or knowing which products to develop, the demand for those products and how to position your products are beyond the scope of this presentation. Also marketing, selling and launching your product are outside the scope of this presentation. Having covered those preliminaries, let's dive in on your product development journey.

Products Suitable For E-Copies
The main products that you can easily convert to e-format are:
• Books
• Music
• Courses (seminars) - these are generally referred to as "How to Products."
• Speeches
• Research findings

The Top 7 Most Lucrative "How to Products" Areas In the Expert Industry

According to Brendon Burchard, in his book The Expert Messenger, the seven most lucrative how to product areas are:

1. Motivation Advice
2. Leadership Advice
3. Financial Advice
4. Business Advice
5. Marketing Advice
6. Relationship Advice
7. Spiritual Advice

E-Product Formats
The main formats are:
• PDF
• E-pub
• Mobi
• Audio (MP3)
• Videos (MP4)

Sites For Uploading Your E-Products
Having made or created your product, the next thing to do is to launch. You can launch your products through a combination of channels, including:
• Your website
• Third-party websites
• YouTube
• Vimeo
• Stitcher
• iTunes
• SoundCloud
• CD Baby
• To your List through an e-marketing platform, example, Mailchimp.

The Various Product Formats In Detail
Let us now take the product formats one at a time in slightly more detail.

PDF (Portable Document Format)
One of the easiest ways to join the online business as an expert is to start with training course, workshop, seminar or a book. Your book in particular can and will open doors especially if you can write a New York Times best seller. For a beginner, that might be far-fetched so let's just begin with a good book or a well thought out course. Having done your book or course (this applies too to seminars and workshops), you save in word or PowerPoint and convert it to PDF. PDF (portable document format) is a special format developed by Adobe and can be bought online or better still buy the CD and install in your laptop. Once converted to PDF, no one can amend or tinker with your product and you can upload it to your website and start selling. Sounds so simple? Yes! Technology simplifies things. Anybody with a laptop or smart-phone can buy your product and start enjoying it right away. Most new generation laptops and smart-phones have PDF reader pre-installed or you can simply download an app that enables you read the PDF document.

E-Pub
E-Pub (ePub) is short for electronic publication and is an eBook file format that the majority of devices, including iPad, android smartphones, tablets, computers, or e-readers can read. To convert your book to e-Pub requires a special software, which an average business centre can help you achieve. If you cannot get a business centre near you to convert your book to epub, you can do it online through a company by the name Allzone.

Mobi
Mobi is especially peculiar to Amazon Kindle as that is the only format that Kindle uses. Starting in 2011, some analysts projected that within five years there would be over 53million Kindles worldwide so if you want one of the Kindle users to buy your book, you have no choice but to have it in Mobi format. But there is good news. Amazon does not even require you to convert your book into Mobi before uploading to Amazon. You can upload to Amazon in Word format and Amazon KDP (Kindle Direct Publishing) will automatically convert it to Mobi for you.

MP4 and MP3
Just a few years ago we were using what was then known as CD (compact disc) before the mp3 format, which is an audio coding format for digital audio, was introduced. The mp3 (or MP3) format can store enormous amounts of sound so you don't need hundreds of CDs as before. Your finished work can be converted to mp3 very easily to be listened to using digital devices including smartphones, iPads and laptops. Don't worry about how to do this as an average sound or video editor would handle the technical aspects and help you uploaded your product to Stitcher, SoundCloud or CD Baby. Editing is not very expensive and goes for as low as $5 for a one hour episode depending on the editor and the fee keeps coming down as more and more people master the art of video editing.

Videos
Videos are what make the internet tick. Video engages more than any other medium so it's a must you learn how to do video. And the good news is that it's not as complex as you may imagine. You don't even need any technical skills. Direct-to-camera video is the one you make with an ordinary camera or camcorder. Camera comes highly recommended compared to camcorder not only because cameras are generally smaller in size and cheaper, but because they develop less heat compared to camcorders. Initially, you may have to rent the camera but with time, you may decide to acquire your own. The most popular camera type is Canon, but you can also make videos with your smart phone however there is a slight drawback as you may not be able to edit or get audio or MP3 out of a smart phone so having a camera has advantages.

The other type of video is the one you make with a software. For Windows computer, you use a software called Camtasia and for Apple computers, you use what is called screenflow. You have to pre-install camtasia (or screenflow if you're using Mac) in your computer to begin with. Let's focus on Windows computers since that is the one I use. Having installed camtasia in your computer, the other processes are pretty straight forward. You first prepare your presentation in PowerPoint. When your slides are ready, you put on the earphone and plug in the voice converter or adapter and switch on camtasia. Once camtasia is on, you start speaking and as you finish with one slide, you move to the next one until your presentation is over. Once your presentation is done, you save what you have done for editing and viola your video is ready and you can upload it to your website, YouTube or Vimeo. Editing is not very expensive and it's not something to worry about as an average business centre can handle it for you.

There is yet a third way of producing videos. This is different from camtasia video we just described above. In this case, there are actually companies that specialize in helping you make videos by providing you with prepared templates. One of them, which I use, is a company called Animoto. What you do is you sign on to Animoto and they give you the architecture to do a video complete with background music. You simply register with the company and once you log-in you just follow the straightforward instructions for preparing a video.

Animoto has free and paid versions of the service. The paid version starts at about $96 per annum. You don't need any skills to do a video. The website provides all the needed headings, such as description of video, which you fill in and upload the pictures and provide a description of your video and viola, your video is ready. In the free and lower end paid versions, the company's logo, Animoto, will appear on your video, but in the premium versions, nothing appears so no one would know you used Animoto. For the very high end versions, you can even customize by putting your name or company's name and logo on the video. For the free version, you'll be provided with a maximum of 6 place holders for just 1 minute video and no more. If you want longer videos then you have to go for the paid versions.

Conclusion
A journey of a thousand miles as the saying goes begins with one step. Internet or online expert business sounds and appears hard when you have no one to guide and show you the way. The fastest way to cut your learning curve is to get a coach and you'll be up and running in no time. In our Expert Empire Program we guide you through how to develop e-Products.

Article Source: http://EzineArticles.com/9801486

eCommerce Marketing Strategies - 12 Killer Tips

Wow these tips could really make a difference. What do you think

5 Significant Cyber Security Risks Businesses Should Ponder

In the recent years, it has been observed that many businesses have been rapidly affected by various types of cyber attacks. Companies continue to be under great pressure and strive to keep their information safe and secure. Some of the common security risks businesses continue to face have been listed below:

1. Human factor and peoples' reactive mindset: The employees working in the business could form the major base for cyber threats as they are more prone to open phishing emails or download links that could turn out to be malware. Moreover, the top level management or people at the C level will be less prone to become malicious insiders. Due to this a serious concern of privilege abuse by lower level employees is more common as they become malicious insiders and measures need to be taken to overcome this problem.

2. Password protection measures play vital role: Businesses should be extremely aware that they should maintain all important business accounts with a two factor password authentication such that it may not be easily hacked. This password needs to be changed and maintained effectively once in 30 or 45 days to keep it more safe and away from any security attacks.

3. Aging Infrastructure and drastic Patch Management necessary: In addition to the above security risks, hardware can also be a major issue as lifecycle of most of the devices is becoming increasingly shorter these days. Purchase only new hardware that can uphold updates such that aging factor can be taken care off. Recent attacks such as the WannaCry and Petya outbreaks have underlined the importance of regular software updates that needs to be taken up. Even for Eternal Blue, it allowed the malware to spread within corporate networks without any user interaction, making these outbreaks particularly virulent. The above incidents do show the importance of protecting vulnerable systems and patching is a key way to do it.

4. Difficulty with Data Integrations: It is interesting to note that the amount of data that flows through an organization could for reasons overwhelm anyone as it contains very critical information. This could be about employees, partners, stakeholders, service providers etc. But integrating various data sources is crucial to have a clear understanding of various risks involved within or outside the organization.

5. Lack of a Proper security recovery plan: Most businesses are still unaware of the impounding risks with cyber security and lack a proper plan to overcome such situations. They need to draft a plan that contains the actions that could be taken up when there is a cyber attack and thus can quickly and efficiently minimize the risk and save information or other economic losses.

How Can Businesses protect themselves?

Certain solutions like SecOps provide superior customer experience along with a robust cyber security. This security product has capabilities of secure operations while focusing on delivering a seamless customer experience. This specific Security and Experience go together approach finds the right balance between the ease of user experience and effectiveness of security protection. These solutions cover the entire software lifecycle, from secure design to security testing in development and QA, app self-protection and monitoring in product and patching. Security is an enabler of new business opportunities in addition to helping protect your company's people, data, and systems. Cloud Security is achieved through following certain cloud adoption strategies with specific focus placed on security and privacy to improve all operations and make them secure.



Article Source: http://EzineArticles.com/9949168

Video Marketing Mistakes That Every Marketer Should Avoid

In today's digital era, a marketer should not underestimate the power of video, as it solidifies your presence over the internet or intranet. It's no real surprise that it has now become the need of the time, without which your digital marketing strategy is incomplete. To hit the head like a pro, you need to get out of your comfort zone and jump on the bandwagon that gives you the results. Customers or visitors find videos more interesting and easier to communicate than the content itself. It clarifies and conveys the thoughts better than the written text. While indulging in the strategy, here are some mistakes that you need to avoid, have a look to know them.

• Creating Never-Ending Videos: Just because videos have now become an integral part of digital marketing strategy, doesn't mean you make it lengthy or never-ending. If you did so, it'll only ruin your impression and break your images in front of the clients. Thus, you should keep in mind the duration of the video and try to make it as short, simple and knowledgeable, as possible.
• Try Not To Push Sale: While creating a video for your company, you need to keep in mind the point that it is to attract people and advertise your products or services to them in a smarter way. If you are not doing so, it'll break your impression and deliver the wrong results. Make sure the video you create convenience them to try out your products and services, rather than trying to foist it on them forcefully.
• No Title And Description: Video makes it easier for a viewer to understand your offerings, similarly, title and descriptions help the Google to index it for better ranking. Thus, you should create SEO-friendly title and description that justify your video and make it easier for search engines to index it.
• No Call-To-Action: Be it content or video content, a call-to-action phrase is very much important to attract the audience and, to increase the chances of conversion. If you are not adding it to your videos, so, it'll zero your efforts of generating the leads.These are a few video marketing mistakes that being a marketer, you must avoid. To add a professional touch to your videos, you shouldn't hesitate to take the assistance of the experts. Do remember, video marketing has the power to make or break your company's impression and, you should use this tool ideally to make it work for your goals.

Article Source: http://EzineArticles.com/9957671

19 Social Media Marketing Tips For Small Business

If you are running a small business you need to look at this !!

25 Tips To Get More Instagram Followers | Hacks From A Full Time Instagr...

Here's some advice if you want to grow your Instagram following over 1M views wow

Video Trends in 2018

As marketers find more innovative ways to attract audiences, video continues to be a meaningful part of the strategic conversation. Building relationship with your customers and stakeholders, narrating your brand story or highlighting your USP in a crowded market place - videos can do wonders for your enterprise!

Did you know over 50% of marketing professionals worldwide name video as the type of content with the best ROI? And this number is increasing thanks to the effectiveness of videos and its ability to grab eyeballs.

With increasing internet bandwidths, affordable video technologies at hand and secure distribution platforms, 2018 promises to be a fun-filled year for videos!

Let's look at some Video Trends that's sure to catch up in the coming months:

The age of Live Videos

Live videos are here to stay thanks to better internet connectivity, increased mobile phone penetration and easy to use tools and apps. Live videos can help enterprises reach up close and personal with their target audience. Live videos can make an event truly global without additional distribution costs. Live videos can also help you monetize. Statistics show about 45% of live video audiences are ready to pay for live, exclusive, on-demand videos if it suitably interests them.

Stream, Host, Analyse and Stream more

It's not so much about picking the cheapest or the most popular live video streaming platform, but the one that possesses the most attributes that will benefit your business. The most effective and convenient platforms will be all-inclusive, allowing you to broadcast, host, embed, monetize, search and analyse video content, while granting you total control over your content. With video streaming apps and online platforms competing to grab your attention - you are in for an exciting time ahead!

Virtual reality may soon become the reality

Virtual Reality is still an unexplored territory. It's more fun than business! With an affordable headset that provides you a 360-degree access into a virtual 3d world - the year ahead promises to be exciting for marketers brave enough to use these technologies to build immersive and interactive customer interfaces. We pin our hope on great marketing strategies in 2018 designed around VR.

Holograms for Marketing? Yes, it's happening

We were fascinated by holograms when the technology came into usage. Artists readily picked it up as an alternative medium to the canvas. But it's yet to be fully utilized as an effective communication medium particularly due to the daunting technology at play here. Holographic videos however provide immense scope for multi-location tele-presence through realistic 3D images of speakers and products. Will 2018 provide us communication strategies woven around holographic images and videos? Let's keep our fingers crossed!

Video mapping is changing the customer experience

A great tool for experiential marketing - the craze for video mapping promises an upward trend in the coming years. The technology is affordable and provides scope for enterprises to reach a larger target audience quite inexpensively. Using available flat surfaces like buildings or monuments, 3D projections can get the right message across quite impressively. It's larger than life projections make sure people don't miss out on your messaging.

Next level of personalization with videos

A great way to break open the inboxes and make a real impact is to customize videos for your target audience. With Facebook leading the way, personalized videos are something your audience might expect you to deliver as well. From recorded messages for your customers to explainer videos with specific services and even simpler 'birthday wishes' - make sure your communication strategies are not aimed at a faceless crowd! Thanks to machine learning, personalization and embedded searching are quite staple for your videos now.

Users / customer are becoming content publishers

The onus of creating videos is quickly shifting from producers to users. Videos are easier than ever to create thanks to rapidly progressing mobile technologies. Hence brands are turning to their audiences to share their products and services instead of crafting their own communication. With attention-spans dropping drastically user-generated content is a great way to keep audiences involved in marketing campaigns. The focus is on building experiences and connections. From passive receiver of your messages, make your audience the active creators of value for your brand.

Video is on its way to ruling digital marketing

More consumers and clients are interacting with videos today than ever before. Video marketing is a powerful strategy to promote, brand and grow your business online.Videos are helpful in building engagement, impacting results like click-throughs, shares, lead generation, and sales. 55% of online traffic watch videos every day.


That's a substantial number and a great opportunity for marketing strategists to use video as the primary medium of communication. Staying on top of video trends help break the clutter. It provides a bigger picture of ideas, resources and technologies available to tell your stories in the coming year. So, are you ready for 2018 yet?


Article Source: http://EzineArticles.com/9949324

Does Video Marketing Have to Cost You a Lot of Money?

Let's get one thing clear. One of the main reasons why your competitors probably haven't jumped into video marketing is because of their fear of cost. Please understand that the reason why they are not cranking out one marketing video after another probably is not due to their inability to appreciate the power of video marketing.

In fact, most people in the marketing field would agree that video marketing brings a lot of value to the table. This is not the argument. This is not where people disagree. Instead, people have all sorts of misconceptions regarding the costs of video marketing. They can see the benefits with no problem. What they're unclear on is whether the costs would justify the benefit.

Use video marketing to reach out to your customers. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video. If you need to generate some interest, give people a chance to win a free product if they send you a question.

Most video marketing attempts fail the first time

What really clouds this whole picture is the fact that when you try anything the first time around and you don't have some sort of blueprint of plan your chances of failure are quite high. This is not just a video marketing thing mind you. This applies across the board.

Video marketing is a great way to give customers an idea of what your products look like before they order these items. You should create some videos in which you demonstrate your products. Show the different functions, test the products in extreme situations and do a lot of close ups.

Maybe you're trying to ride a bike. Maybe you're trying to build a house or an addition. Maybe you're trying to do a painting or you're trying to sculpt. I am almost guaranteeing that your first few attempts are not going to be all that good. You probably already know this. Why should video marketing be any different? When people just jump in both feet because they got all excited about the benefits of video marketing, they might end up making rookie mistakes. How come. They did not have proper guidance and that's the good news here.

With the proper blueprint or coaching or video marketing consulting, you don't have to commit those beginner mistakes. Your stuff doesn't have to look amateurish and basic. You can come up with something truly professional the first time around. In fact, it's not uncommon for small businesses to get out of the gate with high-quality videos that connect powerfully with their target audience members.

Their secret, there is no secret at all. They just read the right resources and allow these resources to guide them in producing one hard-hitting quality video after another. If they can do it, you can do it too.

To help garner even more views embed your video in your website. Most people when they think of video marketing think only of posting a video on YouTube. Instead, post it on your website and include a link on your Facebook wall and Tweet about your new video on Twitter.

This really is not an issue of cost but more of information. With the right information, high-quality videos that truly go a long way in building up your brand doesn't have to cost a lot.

There are many ways to solve the video marketing problem

For people who are new to video marketing, try to keep your videos short. Around 30-45, seconds is a good length to start. You really do not have a lot of time to get your message through with the viewers' short attention spans. As you become more experienced, you will notice that you are able to get your message across within this time frame easily.

One of the main reasons why a lot of people have this idea that video marketing has to cost a lot of money is the misconception that they have to produce Hollywood or Madison Avenue level videos. Absolutely wrong. In fact, in certain niches, audiences respond favorably to very amateurish or very basic videos.

You really just have to know your niche. More specifically, you just must know how to segment and break up your niche into little sub-markets. Put simply, the better you know your audience the more powerful your video can be and has nothing to do with how polished or smooth it is. Instead it has everything to do with your video's ability to communicate with your target audience members on a very human, personal, and emotional level.

There are many tools you can use

One of the best pieces of advice about video marketing is to keep it real. Make a script, rehearse it, and then shoot your video. That's all there is to it. You will end up looking over produced and fake if you do more than that. Real is honest and reliable.

Another piece of good news. You can drastically reduce your video productions costs by understanding that there are many different levels of videos. At the top of this hierarchy, of course, are high-quality videos. These are very personal, these are professionally shot, and these really are your meat and potatoes videos. These are the kind of videos that really champion your brand, but the levels beneath this kind of video are not as quality intensive.

You can use the software to crank out a video for supplemental marketing. You can use software for video that is intended to supplement or support your text content. Obviously, the relationship with these different video levels goes a long way in reducing your overall cost. Keep the facts above in mind if you are still on the fence regarding video marketing. It doesn't have to be expensive. It doesn't have to cost a lot.

If you plan to begin a video marketing campaign, put some time into designing a YouTube channel for your business. This will make your videos easy to find, and if a viewer enjoys the first video, they will have multiple others right at their fingertips. This organized, clustered way of presenting your videos will help to draw more viewers, and thus more customers.

Do they have to cost you a lot of money?

Let's get one thing clear. One of the main reasons why your competitors probably haven't jumped into video marketing is because of their fear of cost. Please understand that the reason why they are not cranking out one marketing video after another probably is not due to their inability to appreciate the power of video marketing.

Make video marketing a part of your strategy, but do not rely on it entirely. Remember, it can be expensive to continuously post new videos. In addition, it can be time consuming to make them and put them up online. Therefore, while they are very valuable, you should engage in other tactics as well.



Article Source: http://EzineArticles.com/9970735

6 Mobile Photography Tips you must know - 2018

If you use instagram you need this information wow over 3 million views

5 Top Video Marketing Tips You Cannot Afford To Ignore

Are you deploying online video for marketing purposes? If not, then you should know that visual clips trump all other forms of online communication. Let us explore 5 top tips that you need to follow in order to succeed in this ever-growing online marketing segment.

1 - Visuals and Animated Clips Are Simply More Effective

If you have heard that the use of video clips for SEO and promotional purposes is the latest trend, than you have heard correctly! Streaming and general animated content is the most effective marketing strategy when it comes to reaching your potential customers and creating an unforgettable impression.

A question might arise as to how a video marketing strategy can really increase organisational visibility and draw in more customers. If you are already in business, you most likely have the initial tools right at your fingertips.

2 - Video Is Far More Effective Than Pictures

We have all heard the expression, "a picture speaks a thousand words". So why use a photograph when we can now use video? Creating an online video clip for advertising purposes will always be a more dramatic marketing strategy when compared to articles and pictures.

The likelihood is that your video will leave a memorable image in your potential customer's mind. At the same time it also sets yourself apart from your competition. Research has shown that short clips that are created for marketing purposes are more likely to be retained in one's memory. In addition, they are remembered far longer than descriptive writing or audio segments.

3 - They Convey More Information Than Articles

As opposed to merely reading about the benefits of your products or services, your visuals will be able to dramatically communicate this information. Customers will also be able to hear the enthusiasm in your commentary. To make this point, you probably have heard the following expression associated with this particular advertisement even though it was ten years ago.

This refers to the phrase "set it and forget it". It was used in a marketing clip created a good few years ago, but still relevant in modern-day marketing. The commentator continuously repeated the expression at various points during the presentation. This is an excellent example of how effective video marketing can be.

4 - Video Engages Your Site Visitors
As indicated, if you are already in business, no doubt you have an email contact list. Therefore, one of your daily functions revolves around emailing various individuals. With regards to your customers, you are most likely providing them with information pertaining to special deals, new products or services. What this means is that you now have the ability to send video emails as opposed to written ones.

Traditional platforms such as Outlook Express do not have the ability to fully accommodate online video. However, there are other relatively new business and advertising platforms that can and offers a phenomenal capability to interact with your customers and prospects.

5 - It Can Directly Increase Your Sales

Using active online imagery as part of your overall marketing strategy dramatically enhances the possibility of increased sales and your general success. Your product brand and promotional communication is far more likely to remain in your potential customer's mind's eye through clips or video streaming.

In addition, using visual imagery on your website and sending out video emails will prove to be the most direct and cost efficient method to reach your market when compared to other marketing strategies.

Video marketing as a promotional platform is rapidly gaining momentum in the business arena and you now have the opportunity to implement your very own effective online campaign.



Article Source: http://EzineArticles.com/10016093

14 Guerrilla Marketing Tactics for Entrepreneurs

How does this compare to the marketing tactics you are using ?

How Enterprises Will Cope Up With Information Security in 2018

Digital transformation of business organizations has a great impact on the information security industry and this impact will continue for the coming few years. Today, there is more awareness about the importance of security than before, but are things in a better position than a year back? Information security is evolving with every passing day not by choice, but because business organizations are continuously facing new threats to security. We have seen that simply handling the sharing of personal information in different ways will not solve the purpose. The nature of threats is changing too, and it is time to remain prepared for different types of attacks.

To keep pace with the threats, cybersecurity teams have to continuously adapt and evolve the new threat types, often requiring to invest in latest security technologies and adjusting with the new defensive processes. The trends will play a crucial role in enterprise security. Let's take a look at the new areas emerging.

Sharing big data securely:

As the usage of data increases in every organization and more and more businesses are adopting big data systems, it is important to protect the personal identification information, intellectual property and other regulated data while being able to share the information securely. Today, organizations are switching to a policy based approach for greater access control and to share critical information between partners, departments and customers and ensure that only those who are authorized to view sensitive information can do so.

DevSecOps:

IT leaders have always tried to meet the challenges of various business enterprise in order to better support their initiatives. Development, security and operations, DevSecOps has now emerged as a new means for the cross functional teams to work together. This approach is about considering new services to produce faster than the legacy approaches. It is here that information security plays a great role and it is vital to ensure that uninterrupted delivery practices also embrace great security practices. Secured access control devices like attribute based access control can now be automated like DevSecOps to ensure easy access to microservices, big data and APIs and etc.

Identity and access management:

Most organizations are now focusing on great user experience so that they can stand apart from the tough competition. But any sort of information security breach can instantly destroy their experience and their reputation. Identity and access management is about balancing the customer experience and security without sacrificing one for the other. It enables the organizations to capture and securely manage the identity data of the customer whole profiling the data and controlling their access to various services and applications.

Monitoring and reporting:

Enterprises are also considering to implement advanced technologies to monitor and report any type of internal security threats and to find the culprits within their organization. It is by using machine learning, artificial intelligence or data analytics that they can now identify the anomalies that would go unnoticed otherwise. When any access control that is attribute based is deployed, the activity log data can be used to enhance the monitoring and reporting processes.

Securing the cloud applications:

Moving to the cloud is what organizations are adopting now. Enterprises are now shifting their infrastructure to the cloud and this means that they need cloud native security capabilities and products. The most important security layer is the access control to the data that is cloud hosted and any other business resources. The ABAC model runs in the cloud and is used to secure the cloud assets and this gives high flexibility to the cloud based enterprises.

Today, about 64% enterprises are increasing their information security budget and this means that they are aware of the security threats and want to take initiatives to control cyber threat and risk levels.



Article Source: http://EzineArticles.com/9962984

The Seven Laws to Success (Part 1)

Are these 7 laws really the key to YOUR success?

What Is The Importance Of An SSL Certificate?

Today's consumers and web visitors are demanding more protection than ever from the prying eyes of hackers and intrusive data breaches when they come to your site. If they do not see the HTTPS sign, they will probably leave, never to ever return. So how do you remedy the situation to protect information and gain the absolute trust of your online visitors?

It is called an SSL certificate and what it does is to encrypt the data between a server and a web browser. Up to the very recent past, SSL was required only for sites accepting credit cards and other financial information. The rules of the game have however changed dramatically, with more online platforms and service providers, opting to comply. Many of the more informed and technologically savvy web visitors, are themselves insisting on a secure online interaction.

Without the HTTPS, Google Chrome is already alerting visitors that any information they give, including name and email, is not secure. This obviously raises a red flag right at the front engagement with the website in question and can visitors away.



In fact if you have not checked your website to see if it has the HTTPS in the URL, you could already be at great risk. What is even worse for any website owner, is that your search rankings can be affected slowing your traffic altogether. Traffic is at the heart of any online based business and if you do not have enough, it can negatively affect, revenue, turnover and profits.

In early 2017, Google began flagging sites without the SSL protocol, which is the International Sign of website security. They even intend to get much tougher from 2018 onwards, if your URL does not begin with HTTPS. You will feel the penalties no doubt because web security is no longer a luxury, but an absolute necessity, especially in the widespread occurrence of cyber crime and online fraud. Hackers always try to stay one chapter ahead of the game, and looking for any loopholes within the security of a site.

Let us all become realistic here and face it that you have worked hard to build your business via an online platform, so why risk losing it. Reduced or lost traffic and revenues is really silly just because you passed up on the opportunity to secure your site today. Before you know it, and without SSL protection, your business could certainly be headed into an irreversible downward spiral.

Try and take full control right now, and consciously prevent that from happening. Your site needs an SSL certificate fix, and you need to fix it fast. Do not be like other uninformed competitors who maybe putting their business or online visitor's security at risk any longer.

Now is the time to send the hackers and prying eyes packing and get a permanent solution for a headache that is not going to remove itself anytime soon. The solution could be straightforward or somewhat complicated. The point is however that if you are unsure, just consult with a reputable and affordable SSL Certificate Services Provider.

You need to fix the security of your site today, before it's too late.




Article Source: http://EzineArticles.com/9966854

How to Sell A Product - Sell Anything to Anyone with The 4 P's Method

So You think you can Sell? take at look at this and then answer!